Design websites are proliferating, challenging the authority of print publications and diversifying the coverage of the design fields. Like the independent little magazines of the 1960s and 1970s that so enlivened architectural discourse, many of today’s web zines and blogs offer immediate and impassioned perspectives that are engaging new categories of readers. But while the internet is expanding the conversation about architecture and design, the questions remains, is it improving it? I propose to study how new media architecture “channels” are shaping the way the design fields are communicated and understood.